Pricing for a loyalty app for small business is weirdly hard to find online. Most platforms hide it behind a "contact sales" button, which is usually a sign the answer is "more than you want to pay." This is the plain-language breakdown of what you should expect to pay in 2026 — and what counts as fair.
The three pricing models
Almost every loyalty app falls into one of three buckets:
- Per-transaction fees — a few cents every time a customer earns or redeems. Cheap at first, brutal at scale.
- Per-customer fees — you pay based on how many members you have. Punishing for growth.
- Flat monthly subscription — predictable, scales with features not customers.
Flat monthly is the only one that lets a small shop budget honestly. You know your number, you know what you get, you decide when to upgrade.
What "free" usually means
Most platforms offer a free tier. Read the limits carefully. Many cap you at 50–100 customers, which a busy café hits in two weeks. Others lock features behind paid plans that are essential — like multi-branch support, or even birthday rewards.
A genuinely useful free plan should let a one-location shop run a complete loyalty rewards program for small business indefinitely, with the limits showing up only when you grow into multi-branch or unlimited point brackets.
What you should actually pay
For a single-location small business, a fair paid plan in 2026 sits in the ₱250–₱400 / month range. For that, you should get unlimited customers, several point brackets, staff accounts, birthday rewards, and the basic broadcast tools.
If you run multiple branches, expect to step up to the ₱500–₱700 / month range. That tier should give you unlimited brackets, unlimited branches, and enough monthly credit for promotional pushes.
Anything above ₱1,500 / month for a small business is enterprise-grade pricing. Unless you have a specific feature you need (CRM integration, custom branded card production, white-label), you are overpaying.
The hidden costs
Watch for:
- Per-SMS fees for broadcasts — can quickly outpace your subscription
- Setup or onboarding fees — should be zero for a small business app
- Custom QR card printing — fine to charge for, but should be optional
- Integration fees if you need to connect a POS
The best loyalty app for small business in this segment is one that has no setup fee, no per-customer fee, and a clear ceiling on monthly spend even if you grow ten times.
How to think about ROI
A reasonable subscription should pay for itself with one extra repeat customer per week. If your average ticket is ₱200 and your subscription is ₱299, you need roughly 6 extra visits a month to break even. Most shops hit that in the first two weeks once birthday rewards are turned on.
Do not overthink the ROI math at the start. Pick the cheapest plan that includes birthday rewards and a suki list. Upgrade when a specific feature would actually solve a real problem you are running into.
Where Loyalteey lands
The Loyalteey app is free for one location with three point brackets. Pro is ₱299/month for unlimited customers, more brackets, staff accounts, and promotional credits. Pro Plus is ₱599/month for multi-branch owners who want everything unlocked. Prices are admin-editable from a config table, not hardcoded, so they update transparently if the market shifts.
